OnePlus to further push movie-making camera tech in 2022  |  Photo Credit: IANS
New Delhi: As smartphone cameras change into extra superior for professional-grade video filmmakers, OnePlus stated on Friday that pushing its camera capabilities with industry-leading improvements in order to present customers with premium picture high quality will stay a key focus in 2022.
The main smartphone model which cast a strategic partnership with legendary skilled camera producer Hasselblad earlier this 12 months, stated that with the creation of the ‘Shot on OnePlus’ platform, the corporate is repeatedly encouraging its group to share their superb work round camera.
“In 2021 and beyond, OnePlus’ focus will heavily rest on improving camera performance through investments and strategic partnerships that further the imaging experience for users,” Hsiaohua Cheng, Head of Imaging at OnePlus, instructed IANS.
In 2020, OnePlus collaborated with VICE Media on a documentary titled, ‘United by Hope,’ showcasing the genuine tales of 12 people from completely different walks of life. The quick movie was shot on OnePlus 8 5G in addition to the OnePlus 6T system.
Earlier this 12 months, the corporate collaborated with Hasselblad for the OnePlus 9 Series to carry to customers a superior camera expertise with the primary ever ‘Hasselblad Camera for Mobile.’
“The latest feature film shot in collaboration with Vikramaditya Motwane’s Andolan Production, tited ‘2024,’ works towards bringing alive the prowess of the OnePlus 9 Series’ camera capabilities while highlighting its easy-to-use nature for a diverse user community,” Cheng stated.
The 60-minute motion thriller has already been launched on Disney+Hotstar this week. Cheng stated that the three-year partnership with Hasselblad and the extra funding of $150 million in direction of camera improvement is a testomony to :our dedication in direction of attaining breakthroughs in delivering best-in-class imaging experiences”.
“The partnership will roll out in multiple stages starting with areas including colour tuning and sensor calibration, and later expanding to include additional hardware collaboration to improve the lens standard and optic, that we will see in future OnePlus flagship devices,” Cheng knowledgeable.
According to Navnit Nakra, OnePlus India CEO and the Head of the OnePlus India Region, with the ‘2024′ movie solely shot on flagship OnePlus 9 Pro 5G, “we are delighted to showcase the exceptional camera quality of our flagship devices that offers more accurate colors and premium image quality to users”.
“We hope that this also inspires our community to push their own creative boundaries,” he added.