Prada Heads to Austin, Chasing New, Wealthy U.S. Markets

Prada SpA, lengthy a bastion of Fifth Avenue and Rodeo Drive, is planning to open extra shops throughout the remainder of the nation, making U.S. growth key to a three-to-five-year plan to increase general gross sales by 50% from pre-pandemic ranges.

“We are underinvested in the U.S.,” mentioned Paolo Zannoni, Prada’s chairman, in an interview. “That’s going to be a significant area of growth and profitability.”



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